I am from the camp of thinking that you don't get rewarded for doing whats expected. If you are a part of this family, you contribute in your own way. There is no reward for doing your daily chores, helping mom out or being kind to others. That is just what a family does...because we love each other.
I am. however, all about acknowledging behavior that really goes above and beyond by making good choices. My number 1 is four and it can be a fun and tough age. Teaching him that he is not the only one in the universe is a challenge indeed. I have caught glimpses of him lately putting others before himself and it made me want to recognize this type of behavior!
So my son and I (and his bigger cousin who made the chart) came up with an excellence chart. Every time he does something really excellent he gets a sticker on his chart. When one row is completed he gets a prize. (I usually have a stockpile in my gift closet or several trinkets on hand from the dollar store.)
These stickers are not easy to earn, so when one goes on the chart it is a big deal! Number 1 doesn't get one for taking his plate to sink, putting his shoes away or helping dad in the yard. He does get one for cleaning his whole room without being asked. Or if he chooses to help a neighbor on his own.
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